Connecting Seniors to Invaluable Resources!
Connecting Seniors to Invaluable Resources!
Connecting Seniors to Invaluable Resources!
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Author Archives: IHGSTS
5 Great Exercises you can do at home
It’s important to stay fit as we get older. Muscles waste away from lack of use and as we hit middle age – and beyond – it gets harder to build those muscles back up. The upshot? Exercise can prevent you from compromising your health (and...
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Five Financial tips for Seniors
Retirement is part and parcel of getting older, and the absence of a steady income can be frightening for some. That said, with a touch of business savvy, and a willingness to stay abreast of your finances, post-work life need not be daunting at...
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Six Memory Boosting Tips for Seniors
As the central organ that powers us all, the human brain is a marvel of evolution and a thing of beauty. But like anything in the natural world, it’s not infallible, and as we age our brains shrink in volume, with reduced blood flow leading to...
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Content marketing to seniors: where to place your material (beyond social...
We’ve established in prior articles that the seniors market is a profitable and often untapped revenue stream for marketers. We’ve talked at length about the way seniors use online media, often preferring Facebook and YouTube to more young-adult...
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The most popular social media platforms among seniors (and how to...
Do American seniors use social media? According to Statista, many do, with 69% of 50-64 year-olds on at least one platform. Though this percentage falls away when applied to Americans over the age of 65 (40%), there’s still a significant number of...
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Offline vs online marketing: what strategies should you employ
Old-school advertising vs the new. Which works best for seniors aged 55 and older? The answer? It depends. In the article to follow, we’re going to unpack several of the strategies available to you and the advantages they present. First...
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