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Author Archives: IHGSTS

Senior Trade Shows

Want to become more digitally savvy? Start a blog

In the article to follow, we’re going to give you a step by step guide to starting – and optimizing – a blog for your business. Along the way we hope to illustrate why it’s one of the most cost-effective marketing strategies available. As...

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Senior Trade Shows

Great entertainment options you can enjoy from the comfort of your...

Spotify If you like music, Spotify is a must-have app. With a staggering 50 million tracks on the platform, you’re likely to find hundreds of songs that strike your fancy across several decades of music, all at an asking price of $9.99 a...

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Senior Trade Shows

The surprising benefits of living in isolation

As the COVID-19 pandemic continues to disrupt everyday life and seniors are encouraged to take precautions, it can be natural to feel anxious about the way things are unfolding. But with a change in mindset, it’s perfectly possible to reframe...

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Senior Trade Shows

What you can learn from Nike, Netflix and Apple

Imitation is often said to be the sincerest form of flattery, and when it comes to marketing your brand, you could do a lot worse than looking to the biggest names in business. In today’s article, we’re going to look at Nike, Netflix and...

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Senior Trade Shows

The technology you need in your life today

New technology is coming out all the time – and it can be exhausting to keep up. But unless you’re a tech savant, there’s no real reason to try and keep up with the times. Plenty of tools have been around for years, and are enjoyed by...

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Senior Trade Shows

Sales techniques that never get old

If there was a magic bullet to guarantee success, the art of the sale would cease to have meaning. For years, business people, coaches, and writers have discussed what customers want, and how to give it to them. While a lot of highfalutin jargon...

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